Wednesday, August 6, 2008

Google Changes How To Do Accurate Keyword Research For Free

By Dave Joa


Google has just upgraded the Adwords External Keyword Tool so that it now also shows Search Volumes for the Keywords it returns during keyword research. As Google is the biggest source of keyword search phrases, due to the fact that it is the dominant search engine used by web surfers, this news is extremely significant.

Before this new release all involved in affiliate and internet marketing would have had to use a paid keyword research service, such as Keyword Discovery, Wordtracker, Wordze or Keyword Elite to create their keyword lists. The trouble with these services has always been that the amount of data they collect is small in comparison to what Google sees. On the other hand the number of searches recorded by Google is massive compared to what these traditional keyword services provide.

Up until now all the keyword research tool services available have just tried to estimate search volumes from the little data that they have, but at best these were only really best guesses and probably have never been very accurate. With no other tools showing anything any more accurate they are what have been used for years.

With the new release of the updated version of the Adwords external keyword tool Google has changed the game, because the search volumes it displays are are taken from real keyword phrase search entered by real people into the Google search engine. Thus from now on Google can give you everything you want for keyword research and there will be no need to use the paid for keyword services any more.

What is more Google provides all this keyword data for free! Although designed originally for use just with Adwords by affiliate marketer this external keyword tool, as it is known, is available for anyone to use totally free. Once you know the link or URL you can just go straight to the tool and use it whenever you want.

Many top internet marketers in the industry are claiming this as the biggest thing that has happened to internet marketing for a very long time. For once it seems that Google is giving something back. Of course there are also many cynics out there who question why Google has done this and there are others who question the accuracy of the search data Google has revealed. Early checks have shown that in may cases the data is fairly accurate, but only time will tell as more analysis on these new results is completed.

The other major aspect of what Google have just done is that there is a different free version of the tool so that geographically related data can now be discovered, enabling internet marketers to do keyword research specifically for individual countries such as the UK, France or even New Zealand. Thus this is now the best UK keyword research tool for keywords search for in only the United Kingdom.

Apart form the fact this new tool for Google is free this is also very significant and the paid keyword research services never provided any really useful keyword data for country locations.

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